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Augmented Reality and Art: bringing innovation in museum
Augmented Reality, as we already know, is not just the future but it’s already the present in many sectors. In the last years we felt more and more the need to innovate the world around us, from food to travel up to art, cinema and museums.
The development of solutions in Augmented Reality applied to the world of art represents the natural consequence of a long process of digitalization that has arrived to the museum sector. The choice to offer the visitors a trip that is both emotional and informative, highly effective for new learning experiences, is particularly attractive especially for the young generations.
The application of Augmented Reality to Art transforms the visit at the museum in a multi sensorial experience, adding to the art more information and digital interactions. By only using his smartphone, the visitor is engaged and active because he is literally immersed in the unique virtual context with a strong emotional impact.
AUGMENTED REALITY IN ART: A NEW WAY OF LIVING
Museums have already started to adopt Augmented Reality with the intent of increasing the value of their artistic heritage and also to offer their visitors an unforgettable Customer Journey.
ARCHEOLOGICAL PARK OF CARNUNTUM
In the archeological park of Carnuntum in Austria, based on scientific studies of the Ludwig Boltzmann Institute for Archeological Prospection, it was possible to recreate virtually and faithfully the ancient school for gladiators.
AUGMENTED REALITY IN ART: MUSEUM OF CELTIC HERITAGE
The Museum of Celtic Heritage in Hallein developed a project aimed for the youngest visitors: thanks to the applications of augmented reality in art, by pointing the tablets available in the rooms on specially selected items, they can see a Celtic man talking, a special guide that illustrates to the little ones the Celtic culture.
Each of the previous museums has found his way to innovation. The thing that unifies them is the level of interaction and general satisfaction of visitors that has increased.
Indeed, from the research made by the “Osservatorio Innovazione nei Beni e Attività Culturali”, it emerges that engaging the public is more and more important for the development of cultural structures.
In the light of a major promotion of the national cultural heritage, bringing technological innovation within the museums could be a strategic move of primary importance.
THE ROLE OF AUGMENTED REALITY
The opportunities offered by Augmented Reality in art are infinite and in continuous evolution. Every day new instruments and ideas are developed: the only limit is human imagination.
AR is particularly fit for museums because it offers a long series of benefits:
- It allows tourists to visualize 3D reconstructions of events, buildings and historical characters bringing them back to life
- It allows museum to get rid of traditional boards and captions in favour of a more engaging and entertaining Customer Experience
- It has more appeal for visitors and for new generations. AR encourages people to visit museums offering a completely new experience.i
AR MARKET company deals exactly with this, proposing itself as a partner of institutes and museums that are aware of the benefit that technology can offer them and that strongly believe in the power of innovation and are ready to take the challenge.
To have the desired effects, the insertion of innovative technology has to be functional with the experience of the visit without being boring for the visitor. It is essential to have a quality solution introduced in a way that is not too much intrusive.
If you are thinking of developing your AR solutions, you should consider our services. AR MARKET can develop unique and personalized products based on clients’ needs, making those solutions available to all potential visitors through their AR Marketplace.