The augmented reality revolutions the world of business

Thanks to the ability to provide data in real time, augmented reality systems are preparing to play a key role in simplifying decision-making processes, in machine maintenance, project simulation, training, control phases and monitoring of the processes. Who thinks that augmented reality is just entertainment and gaming, will change his mind!

INDUSTRY 4.0:

The term industry 4.0 refers precisely to the application of new technologies to improve companies and therefore the entire socio-economic apparatus of a given area. Taking into account the prospects of the market growth, the affordable cost and the numerous fields of application we can affirm that augmented reality is a driving technology of the fourth industrial revolution. This means that it will dramatically increase the productivity in the most up-to-date companies. In fact, the new AR smartphones are necessary to meet the forecasts that are reaching the 122 billion in the AR market by 2024 thanks to the growing demand of the various sectors that from tourism to retail are rethinking the processes of designing, manufacturing, selling and managing services / products. By improving the image of its brand thanks to an innovative customer experience and an exponential enrichment of information content of its products, the missions of the most ambitious entrepreneurs will be realized.

AR AND SIMULATION:

The effectiveness of augmented reality as a support to design and simulate is now recognized in the industrial as in the consumer world. AR technologies enrich the physical context of information useful for performing complex tasks. Also you can try products before buying them by simulating the use of a product, for example, trying a dress on an e-commerce through augmented reality. However, the efficiency linked to the use of augmented reality techniques in the product development process is still hampered by a lack of integration of the tools used. The AR used in the simulations is however intended to facilitate production processes as a whole. It can simplify the planning of the projects and assembly sequences of products and machines, making sure that the user can directly manage real objects and simultaneously assemble virtual components with real parts.

REAL CASES:

As already mentioned, there are many companies that apply this new technology. If already some big brands like Amazon and Ikea have foreseen the use of augmented reality within their services, the nascent Italian and international start-ups are perhaps the most important actors in this game. For example, Lockheed Martin technicians began to use Microsoft’s HoloLens to develop space aircraft models. “At Lockheed Martin we see HoloLens as a huge benefit in terms of 3D visualization, speed and quality of our work,” said Darin Bolthouse, an engineer of the American aerospace giant. Even large car manufacturers such as BMW and Wolkswagen are investing heavily in AR, driven above all by the fact that workers can count on greater immediacy in the communication phase between the various work teams. Furthermore, in the automotive sector, it is also used in the design phase. Boeing has instead taken advantage of augmented reality to help its technicians move more easily among the thousands of cables needed to connect the electrical systems of an airplane.

HOW CAN YOU EXPLOIT THE INCREASED REALITY IN YOUR COMPANY?

But, in practice, a company like yours, how could it make the most of this tool? There are many uses that you can make, depending on the goal you pursue: are you looking for more visibility? Do you want to increase sales quickly? Do you want to offer a new customer experience? Do you want to train your staff better? Remember that if you turn it carefully, an augmented reality strategy can answer all these questions. At AR Market we can create customized contents according to the client’s requests. Thanks to a team of industry experts we will offer you a quality service that will lead your company to be a leader in the industry in which it operates. Call us before one of your competitors does it.

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